Ever since ChatGPT received the Web highlight in November final 12 months, it’s change into an indispensable software for a lot of actual property brokers. Many report utilizing it to generate property itemizing descriptions in a mere minutes, a process that will in any other case take a as much as an hour. Some additionally use it for extra advanced computations. True sufficient, ChatGPT’s promise lies in its capacity to assist actual property professionals save time, which is a helpful commodity within the trade.
Our advertising and marketing group additionally makes use of ChatGPT. It helps us create article outlines and a few content material itself. Nevertheless, whereas I can personally attest to ChatGPT’s advantages, the very fact stays that it could actually’t substitute the whole lot our content material workers is doing. And though it continues to learn actual property professionals, it nonetheless presents some challenges.
Listed here are a few of the points with synthetic intelligence.
It may possibly’t all the time be there for you
When fed good and efficient prompts, ChatGPT can churn out convincing and nearly human-like content material, equivalent to itemizing descriptions and question responses. It may very well be your greatest pal when answering inquiries by chat or e-mail. Nevertheless, actual property offers usually are not accomplished by written communication alone. You’ll finally must converse face-to-face with shoppers, and also you received’t have ChatGPT to educate you on what to say.
While you use ChatGPT on your written supplies, your shoppers will count on the identical stage of eloquence. So, it’s essential to personalize no matter content material ChatGPT creates for you by including your individual phrases to indicate your character and magnificence.
It may possibly’t provide the newest information
In accordance with ChatGPT’s creator OpenAIit was skilled to assemble info from an offline database that comprises information solely till 2021. At the moment, it’s not accumulating info from the web as properly. So, it lacks latest and real-time information. You’ll be able to’t rely on it for content material that requires particular, time-sensitive info. As an illustration, if a consumer asks for present mortgage charges, you’ll should search for that info by yourself.
As well as, keep away from housing market information and authorized and contract queries.
It may possibly’t assure shoppers’ belief
The true property trade has some dangerous rap due to some brokers practising unscrupulous practices. ChatGPT now makes it simpler to put in writing engaging itemizing descriptions, which some brokers can use to mislead potential patrons. When it’s your time to cater to patrons who had dangerous experiences, you would possibly discover it a problem to earn their full belief.
Moreover, many individuals have heard about ChatGPT now and the way they’re being utilized in the true property area. As such, patrons would possibly query whether or not the property description hooked up to the itemizing is actual.
It may possibly’t make acceptable selections and judgment
ChatGPT presents large assist for duties like bettering a gross sales pitch or writing an article. Nevertheless, if we use it for energetic communication, equivalent to when speaking to a consumer through e-mail or chat, persons are certain to note and ponder whether they’re speaking to an actual particular person or AI. Communication and customer support are among the many enterprise elements the place I imagine tech can’t absolutely substitute human interplay. Battle decision and in-depth and significant consumer assist are greatest managed by people, as we’ve got the power to resolve one of the best plan of action for sure conditions.
As well as, it has been identified to supply solutions that discriminate in opposition to race, gender and minority teams, so all the time evaluation your paperwork rigorously.
It may possibly’t comply with native and state laws when writing property listings
ChatGPT can provide you catchy and convincing itemizing descriptions, however you’ll be able to by no means be certain if the content material abides by native and state laws concerning the wording and advertising and marketing of listings. Moreover, it isn’t related to MLS feeds. As such, it’s essential to not use ChatGPT-generated content material as is. It’s worthwhile to make vital tweaks to satisfy pointers and guarantee appropriate info.
The underside line
ChatGPT is a superb software, however don’t be too depending on it.
In all, we’d like high-quality content material to get shoppers and excited. Nevertheless, we additionally want to verify the nice content material they see on-line interprets into actual life.
Relying utterly on synthetic intelligence, regardless of how good they’re at what they do, is a harmful follow. AI instruments like ChatGPT ought to solely be seen as a helper. It’s a should to inject your individual phrases and voice into AI-generated content material to assist your viewers set acceptable expectations.
David Bitton is the CMO and co-founder of ContinueWalka property administration software program for the true property PropTech trade that has raised $30M.
Comments