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United Actual Property Appoints Phillip Cantrell to EVP –

DALLAS, April 06, 2023 (GLOBE NEWSWIRE) — United Actual Property (United) introduced at the moment the appointment of Phillip Cantrell to Government Vice President – Technique and main program and platform enhancements. In an setting the place a lot of the true property trade is shedding employees and chopping funding in know-how and assist assets, United continues important and uninterrupted investments in its nationwide platform. Not like its rivals, the tech-forward residential brokerage operation has not been compelled, on account of poor monetary efficiency, to curtail investments through the downturn. The corporate attributes its capacity to keep up a development orientation to United’s environment friendly enterprise mannequin and powerful profitability.

In 2022 and persevering with into the primary quarter of 2023, the corporate launched important new applications and instruments to its nationwide community, together with a considerably enhanced United College powered by a user-friendly Studying Administration System, a brand new complete agent and dealer advertising platform, United Advertising Hub and important enhancements to United’s proprietary cloud-based agent productiveness platform, Bullseye Cloud™. These new choices considerably strengthen United’s brokers’ and brokers’ capacity to outperform the adjusting market.

With the appointment of Cantrell as Government Vice President – Technique, United continues to speed up the conclusion of its imaginative and prescient. On this newly created position, Cantrell will serve in an advisory and execution capability for strategic initiatives and accomplice technique. He’ll proceed in his duties as CEO of Benchmark Realty, a market share-leading Nashville-based firm, which joined United’s nationwide community in 2020.

“When you find yourself in speedy development mode like United, you need to take time to measure, assess your strategic positioning out there and see trade tendencies coming. Not doing it’s the way you get blindsided. It’s crucial to be on the vanguard of the curve so you possibly can modify and adapt rapidly. We wish to put the proper instruments into the fingers of our affiliated brokers and brokers forward of time, not after they’re wanted,” said Cantrell.

United is now the nation’s sixth largest actual property brokerage operation by transaction rely – up from quantity 139 three years in the past. It’s one in all solely three corporations ranked within the high ten with development in each transactions and gross sales quantity in 2022, in line with verified knowledge within the Energy Dealer Report. Since 2019, United has skilled a 268% development in agent rely.

“We’re in a novel place at this time limit to have the ability to lean in when the trade is contracting and make good investments. United is purpose-built to revenue in all phases of the market, which supplies us an enormous benefit over different legacy and next-generation brokerage fashions. In response to EBITDA reported by publicly traded brokerages, we imagine we have been extra worthwhile in 2022 than any of them, regardless of having returned tens of thousands and thousands of {dollars} to our brokers from transactions,” said United Actual Property Group Chief Government Officer, Dan Duffy.

The corporate’s profitability is fueled by a key aggressive differentiator, its proprietary cloud-based know-how platform, Bullseye Cloud. The Bullseye Agent Productiveness Platform eliminates a lot of the price burden of buying third-party tech. United continues to roll value financial savings into its community for increased fee payouts to brokers and for different strategic investments.

“All of it comes right down to being proactive. Our trade has historically been reactive. By specializing in the long run, and never simply the present market cycle, we’re making certain the success of our Brokers and the welfare of our shoppers. Phillip based and is rising Benchmark Realty by arduous work and adherence to stable rules which can be effectively aligned with United Actual Property. We’re grateful for his continued involvement and management throughout the firm. Our mission to enhance the monetary trajectory of our brokers’ careers and lives informs all of our strategic decision-making, this appointment included,” famous United Actual Property President, Rick Haase.

To study extra about United Actual Property, brokerage succession planning, brokerage valuation and sale or franchising alternatives, go to or name 888-960-0606. Brokers curious about studying about profession alternatives with United Actual Property can go to or name 888-960-0606.

About United Actual Property

United Actual Property (United) – a division of United Actual Property Group – was based with the aim of providing options to actual property brokers and brokers within the quickly altering actual property brokerage trade. United supplies the most recent coaching, advertising and know-how instruments to brokers and brokers underneath a flat-fee, transaction-based agent fee mannequin. By leveraging the corporate’s proprietary cloud-based Bullseye™ Agent & Dealer Productiveness Platform, United delivers a extra worthwhile final result for brokers and brokers. United Actual Property operates in 33 states with 148 workplaces and 18,500 brokers. The corporate produced over 77,900 transactions and $27.9 billion in gross sales quantity in 2022.

About United Actual Property Group

United Actual Property Group (UREG) operates United Actual Property and United Nation Actual Property, addressing the distinctive market wants of suburban, main metropolitan city and rural markets. Using the cloud-based Bullseye™ Agent & Dealer Productiveness Platform, UREG presents the most recent coaching, advertising and know-how instruments producing a big aggressive benefit. The platform realizes a decade-long funding in digital agent and brokerage know-how providers and is powered by a 2.6 million listings knowledge warehouse producing over 3 million month-to-month guests and 30,000 leads per 12 months. Collectively, the United Actual Property Group helps greater than 630 workplaces and over 21,000 actual property and public sale professionals throughout 4 continents. United Actual Property Group produced over $34.4 billion in 2022. By its in-house promoting company, UREG presents differentiating advertising assist and collateral for specialised life-style property web sites in addition to entry to a 650,000+ opt-in purchaser database. For extra details about United Actual Property or United Nation Actual Property, please go to or



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