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United Actual Property Appoints Phillip Cantrell as EVP

DALLAS, April 06, 2023 (GLOBE NEWSWIRE) — United Actual Property introduced at the moment the appointment of Phillip Cantrell to Govt Vice President – Technique and main program and platform enhancements. In an setting the place a lot of the true property trade is shedding workers and slicing funding in expertise and help assets, United continues important and uninterrupted investments in its nationwide platform. In contrast to its rivals, the tech-forward residential brokerage operation has not been pressured, attributable to poor monetary efficiency, to curtail investments in the course of the downturn. The corporate attributes its capability to take care of a development orientation to United’s environment friendly enterprise mannequin and powerful profitability.

In 2022 and persevering with into the primary quarter of 2023, the corporate launched important new packages and instruments to its nationwide community, together with a considerably enhanced United College powered by a user-friendly Studying Administration System, a brand new complete agent and dealer advertising platform, United Advertising and marketing Hub and important enhancements to United’s proprietary cloud-based agent productiveness platform, Bullseye Cloud™. These new choices considerably strengthen United’s brokers’ and brokers’ capability to outperform the adjusting market.

With the appointment of Cantrell as Govt Vice President – Technique, United continues to speed up the belief of its imaginative and prescient. On this newly created function, Cantrell will serve in an advisory and execution capability for strategic initiatives and companion technique. He’ll proceed in his duties as CEO of Benchmark Realty, a market share-leading Nashville-based firm, which joined United’s nationwide community in 2020.

“When you find yourself in speedy development mode like United, it’s important to take time to measure, assess your strategic positioning available in the market and see trade developments coming. Not doing it’s the way you get blindsided. It’s essential to be on the forefront of the curve so you possibly can modify and adapt shortly. We wish to put the proper instruments into the fingers of our affiliated brokers and brokers forward of time, not after they’re wanted,” said Cantrell.

United is now the nation’s sixth largest actual property brokerage operation by transaction rely – up from quantity 139 three years in the past. It’s certainly one of solely three firms ranked within the high ten with development in each transactions and gross sales quantity in 2022, in keeping with verified information within the Energy Dealer Report. Since 2019, United has skilled a 268% development in agent rely.

“We’re in a singular place at this cut-off date to have the ability to lean in when the trade is contracting and make good investments. United is purpose-built to revenue in all phases of the market, which provides us an enormous benefit over different legacy and next-generation brokerage fashions. In keeping with EBITDA reported by publicly traded brokerages, we consider we had been extra worthwhile in 2022 than any of them, regardless of having returned tens of thousands and thousands of {dollars} to our brokers from transactions,” said United Actual Property Group Chief Govt Officer, Dan Duffy.

The corporate’s profitability is fueled by a key aggressive differentiator, its proprietary cloud-based expertise platform, Bullseye Cloud. The Bullseye Agent Productiveness Platform eliminates a lot of the fee burden of buying third-party tech. United continues to roll value financial savings into its community for greater fee payouts to brokers and for different strategic investments.

“All of it comes all the way down to being proactive. Our trade has historically been reactive. By specializing in the long run, and never simply the present market cycle, we’re guaranteeing the success of our Brokers and the welfare of our shoppers. Phillip based and is rising Benchmark Realty by way of laborious work and adherence to strong rules which can be properly aligned with United Actual Property. We’re grateful for his continued involvement and management inside the firm. Our mission to enhance the monetary trajectory of our brokers’ careers and lives informs all of our strategic decision-making, this appointment included,” famous United Actual Property President, Rick Haase.

About United Actual Property

United Actual Property (United) – a division of United Actual Property Group – was based with the aim of providing options to actual property brokers and brokers within the quickly altering actual property brokerage trade. United supplies the most recent coaching, advertising and expertise instruments to brokers and brokers underneath a flat-fee, transaction-based agent fee mannequin. By leveraging the corporate’s proprietary cloud-based Bullseye™ Agent & Dealer Productiveness Platform, United delivers a extra worthwhile final result for brokers and brokers. United Actual Property operates in 33 states with 148 workplaces and 18,500 brokers. The corporate produced over 77,900 transactions and $27.9 billion in gross sales quantity in 2022.

About United Actual Property Group

United Actual Property Group (UREG) operates United Actual Property and United Nation Actual Property, addressing the distinctive market wants of suburban, main metropolitan city and rural markets. Using the cloud-based Bullseye™ Agent & Dealer Productiveness Platform, UREG affords the most recent coaching, advertising and expertise instruments producing a big aggressive benefit. The platform realizes a decade-long funding in digital agent and brokerage expertise companies and is powered by a 2.6 million listings information warehouse producing over 3 million month-to-month guests and 30,000 leads per yr. Collectively, the United Actual Property Group helps greater than 630 workplaces and over 21,000 actual property and public sale professionals throughout 4 continents. United Actual Property Group produced over $34.4 billion in 2022. Via its in-house promoting company, UREG affords differentiating advertising help and collateral for specialised way of life property web sites in addition to entry to a 650,000+ opt-in purchaser database. For extra details about United Actual Property or United Nation Actual Property, please go to or


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