MONTREAL, March 29, 2023 /CNW/ – One 12 months on from the transaction that privatized the corporate beneath a brand new consortium of householders, Cominar is launching a renewed model positioning that each restates its prominence within the Quebec actual property market and attests to its ambition for the longer term.
With practically sixty years of expertise and experience, Cominar has, since its inception, been shaping the true property panorama, frequently distinguishing itself with its down-to-earth and pleasant strategy. The brand new model positioning goals to reaffirm Cominar’s need to face out within the sector in addition to within the hearts of its prospects, by way of its actions and its angle.
Cominar takes a stand with a brand new ambition: to form trendy and memorable communities of the longer term.
With its industrial belongings strategically positioned close to main transit routes and the general public transportation community, Cominar goals to develop very important environments that may accommodate all features of life. A major instance of this imaginative and prescient is Centropolis, the place rental properties beneath the Mostra banner are at the moment beneath building in partnership with Cogir and Divco. This challenge is designed to create an area inside Centropolis the place folks can dwell, work, and play.
“At the moment, we’re taking a stand,” stated Mario D. MorroniPresident and Chief Government Officer of Cominar. “Now we have a transparent plan to create extra worth right here, at the moment, and tomorrow. The world continues to alter, and actual property should adapt to the wants of communities and the challenges of society. Our new signature, ‘Individuals first. Future ahead.’ encapsulates the spirit of what we need to accomplish: proximity and relevance in every part we do.”
A model platform to resume the dedication
The brand new positioning is in keeping with the model renewal launched in 2018, at which period Cominar modernized its brand and model picture. With its new positioning, Cominar (re)affirms its resolve to make sure folks keep on the high of its priorities record.
Related, pleasing and provoking like by no means earlier than.
“We have constructed on our strengths in order that this positioning at the moment displays our very essence, whereas additionally being resolutely turned in direction of the longer term and modernity,” says Sandra Lécuyer, Head of Tradition and Model. “I’m pleased with this new signature, as it is very a lot in keeping with our conviction that a greater world is shaped by experiences shared in widespread locations. Practically three years into the world-changing pandemic, we consider life is greatest after we spend time collectively in inspiring areas.”
Following the inner launch that made all its workers model ambassadors, Cominar launches its model platform with a devoted web page on its web sitea video and an advert marketing campaign that may unfold on social media and in conventional medias from April to September 2023.
ABOUT COMINAR
Based in 1965, Cominar is among the largest actual property homeowners and managers in Quebec. Pushed by our values and experience, our mission is to create trendy, distinctive residing environments throughout our portfolio of workplace, retail and mixed-use properties. With belongings which have excessive densification potential and are strategically positioned close to main transit routes and the general public transportation community, our ambition is to construct trendy and memorable communities that may reshape the city panorama and positively affect the folks of at the moment in addition to future generations. Our signature, ‘Individuals first. Future ahead.’ guides our every day actions and permits us to make our properties enticing and satisfying on a regular basis locations. www.cominar.com
For extra info
New web page devoted to our new model on the Cominar web site
SOURCE COMINAR REAL ESTATE INVESTMENT TRUST
View unique content material to obtain multimedia: http://www.newswire.ca/en/releases/archive/March2023/29/c5635.html
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