Enes Yilmazer is a content material creator and actual property influencer who rose to fame by means of his actual property channel on YouTube. He began his profession in actual property growth and funding in Texas earlier than transferring to Los Angeles to pursue a profession in actual property brokerage. Nevertheless, after posting his first actual property video on YouTube in 2019, he rapidly realized the platform’s potential and prioritized it.
Yilmazer’s ardour for actual property started at a younger age when he was fascinated with the American dream and the actual property market within the US. After shopping for his first house at 21 and reworking it, he fell in love with the method and determined to pursue a profession in actual property. He met his long-time enterprise associate Mikey in Texas 9 years in the past by means of a mutual group of mates.
In 2020, Yilmazer determined to step away from being an actual property agent and focus full-time on being a content material creator as a result of battle of curiosity it posed. He has since constructed a big portfolio of actual property investments and continues to assist shut mates with their ardour initiatives in growth.
Yilmazer attributes his data of actual property design and finishes to his hands-on expertise creating and flipping properties in Texas and his obsession with being educated about all elements of building, design, and growth. He advises aspiring actual property brokers to study all sides of the trade, discover a mentor, and work for them in any capability, irrespective of how small.
Yilmazer has assembled a workforce of 20 members based mostly out of their home in Sherman Oaks to assist run his rising enterprise. The fast development of the enterprise presents new challenges day-after-day, however Yilmazer credit his workforce with being one of the best on the earth and serving to to beat them.
Yilmazer’s workforce is understood for producing high-quality YouTube movies showcasing luxurious actual property properties. The workforce’s distinctive course of units it aside from others within the trade. Brokers or builders who need their property featured on the workforce’s channel can e-mail them with the main points. The workforce will vet the chance and move it on for assessment.
There’s a price concerned, nevertheless it varies relying on the character of the content material and the circumstances of the shoot. For instance, a shoot in Italy for a documentary would price greater than a shoot in Los Angeles.
On common, a shoot requires at the very least 36 hours, which suggests two shoot days with two eight-hour taking pictures home windows. Nevertheless, the variety of hours can range relying on the property’s dimension and uniqueness. For instance, taking pictures a non-public island with a wealthy historical past may take 5 days, whereas taking pictures a contemporary 20,000 sq. ft. house may solely take two days.
Earlier than a shoot, Yilmazer places in at the very least 15 hours of notes and analysis. This quantity can rise to 60 to 100 hours for particular content material or distinctive property. Moreover, the workforce has artistic pre-production conferences to find out the vibe of the shoot and what they need to seize.
Yilmazer by no means makes use of a script or teleprompter, as an alternative counting on his data and experience to information the shoot. Figuring out properties, researching, filming, and modifying takes effort and time, with most shoots being within the works for six to eight months and a few taking as much as 18 months to finish.
For brokers who need to create excursions of their listings, Yilmazer advises that they need to be captivated with actual property as there are a lot of obstacles to beat, akin to acquiring permission from homeowners and coping with authorized restrictions. As for establishing oneself as an area knowledgeable, the data speaks for itself, and the workforce advises simply beginning and persevering with to study.
Initially, the properties featured on the channel have been on dealer excursions, however because the channel grew and the standard of the content material improved, non-public appointments have been arrange with homeowners to shoot their properties. At present, the workforce receives round 50 requests per week to shoot properties world wide.
The typical worth level of a property featured on the channel is within the $40 to $100 million-plus vary, with some outliers that make the minimize on account of their structure, celeb possession or different distinctive options. On common, the workforce shoots one and a half properties per week, various the variety of shoots relying on the workforce’s workload and initiatives.
Yilmazer’s workforce has a singular and thorough course of for creating high-quality YouTube movies showcasing luxurious actual property properties. With a ardour for actual property, intensive analysis and preparation, and a deal with creating distinctive content material, the workforce has established itself as a frontrunner within the trade. When you haven’t already, you should definitely subscribe on YouTube.
Brandon Doyle is a Realtor at Doyle Actual Property Crew — RE/MAX Outcomes in Minneapolis and co-author of Mindset, Strategies & Metrics – Successful as a Trendy Actual Property Agent. You may observe him on Twitter.
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