The final couple of years has been extraordinary for Erica Grossman, a Douglas Elliman agent since 2005. She has constantly been ranked both the #1 or the #2 dealer in Gross Fee Revenue (GCI) within the Hamptons market since 2013. For 2022 she landed the Douglas Elliman “Pinnacle Award Winner Prime Producer within the Hamptons” and the “Quantity One Agent within the Hamptons.” Amongst 7,000+ brokers, Grossman ranks #5 & #8 in quantity and GCI throughout all particular person brokers inside the company.
Grossman has an expansive historical past with actual property growth, thus making a seamless transition into actual property. It contains renovating a lot of her personal properties with an in-depth information of the development course of. We caught up with Grossman to study extra about her methodologies and the way she constantly lands in first place amongst Douglas Elliman’s high tier brokers on the East Finish.
Erica, 2022 was really your 12 months with Douglas Elliman! You lately acquired the 2022 Pinnacle Award Winner Prime Producer within the Hamptons and the 2022 Quantity One Agent within the Hamptons. Congratulations! Are you continue to on cloud 9?
I really feel past blessed for my purchasers and colleagues who helped me obtain what I achieved in 2022. It was really a group effort.
One thing occurred in 2013 whenever you had been immediately #1 or #2 within the Hamptons with Douglas Elliman, as you began with the brokerage in 2005. What was it that elevated your online business to the highest that 12 months?
2013 was an inflection level in my profession. I reached a spot the place my years of laborious work really paid off, dedicating seven days every week, constructing robust relationships with my purchasers, and producing referrals from my colleagues.
Let’s get into the way you turned an agent within the Hamptons. Are you native to the East Finish? How did you get began? What had been you doing earlier than?
I’m initially from Lengthy Island. In 2005, I used to be in search of a change and moved to the Hamptons considering I might be an actual property agent part-time. However I went all in and it rapidly was a profession I used to be so enthusiastic about that I used to be completely satisfied working seven days every week.
You could have a background in growth? Is it in spec-building, renovations, and many others.?
Actual property has all the time been in my skilled DNA. Earlier than turning into an agent, I labored on the event and possession aspect, dealing with every little thing from renovations to new development. That have has in some ways formed my experience as an actual property agent. By means of the years, I’ve been in a position to advise purchasers on find out how to optimize their property and navigate the event house.
Are you primarily a purchaser or a vendor’s agent? If for each, what’s your methodology in getting them began with you? Do you take a look at their imaginative and prescient to seek out the very best route to creating {that a} actuality… or do you formulate a imaginative and prescient primarily based on the home and their expectations?
I signify consumers and sellers, which isn’t uncommon on this line of labor. However what makes my methodology distinctive is how I tailor service and technique for every consumer’s distinct wants and objectives. A spotlight of my work is constructing real, long-term relationships with purchasers. As their way of life and tastes evolve by way of the years, they belief me to anticipate their wants. It’s fantastic to get to the place with a consumer the place we don’t waste any time touring properties that I do know aren’t a match and once I instantly know what checks all their packing containers.
How is the rental season going thus far?
This has been a robust rental season thus far. It kicked off sooner than regular, with loads of purchasers getting a head begin in December and January. I’m anticipating that can proceed as we head into April and new listings are coming to market.
Of all of the brokerages, why did you select Douglas Elliman as yours?
Once I launched my profession virtually 18 years in the past, I used to be drawn to Douglas Elliman’s boutique nature. Because the agency has grown, my enterprise has grown, however I’ve maintained my shut relationships with administration and possession. Whereas the agency is way bigger now, Douglas Elliman’s group nonetheless prioritizes its brokers, working like a boutique company the place every little thing is personalised.
What’s it in regards to the East Finish that you just love a lot?
The wonder and peacefulness. That’s why the autumn is my favourite time of the 12 months right here, it’s nonetheless heat however very low-key. The East Finish is so distinctive in its choices from seashores to farms to the nation to the distinctive villages and major streets.
What are ways in which you chill out and unwind? Is there time for leisure on the degree wherein you succeed?
I like to take a seashore stroll, even when it’s late at night time.
To study extra about Erica Grossman, click on right here.
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