Collabra launches ‘Credit score Karma for actual property’ social media software

In March’s Advertising and Branding Month, we’ll go deep on agent branding and greatest practices for spending with Zillow, Realtor.com and extra. Prime CMOs of main corporations drop by to share their latest techniques, too. And to prime off this theme month, Inman is debuting a model new set of awards for branding and advertising leaders within the business known as Advertising All-Stars.

Actual property advertising and know-how firm Collabra Expertise introduced as we speak that it’s rolling out a brand new software to assist actual property professionals enhance their on-line advertising, which the corporate describes as a form of social media model of Credit score Karma.

The corporate calls the software “SphereBuilder,” and in a press release characterised it as “a complete digital advertising platform that gives actual property professionals with data-driven insights, analytics, content material and instruments.” Collabra is rolling out the software first in Denver, Colorado, and Huntsville, Alabama, and has plans to go nationwide through the second quarter of this yr.

In a name with Inman, Collabra CEO Russ Cofano defined that after customers log in, the platform holistically evaluates their presence throughout an array of social media platforms together with Fb, Twitter, YouTube and TikTok, in addition to how they rank in search and overview outcomes on websites, akin to Google and Zillow. Utilizing a proprietary algorithm, the platform seems at components, akin to engagement and content material high quality.

The platform then produces what Collabra calls the “SphereIndex Rating,” which is supposed to present brokers a quantitative thought of how effectively their social media presence is connecting with their viewers. The platform additionally reveals brokers the native “benchmark” rating in order that they’ll see how they’re performing relative to different business members of their markets.

Cofano stated the software was born out of the concept that brokers are repeatedly informed to work on social media and on-line advertising, however it may be hard-to-impossible to judge what’s working.

“The fact is that they do not know how efficient their digital advertising actions are,” Cofano stated. “In order that they equate being busy with being efficient.”

After offering brokers with a rating, the platform may even present solutions, akin to organising profiles on new social media platforms. The SphereIndex Rating “is designed to be dynamic” and is “at all times altering” as brokers’ on-line presence grows, Cofano stated.

All the above choices are free, and Cofano stated he desires “everybody to return into the applying” to see how their social media efforts are doing. He additionally compares the product to Credit score Karma, which tells shoppers their credit score scores and gives solutions on the way to enhance them.

For brokers who need extra help bettering their social media scores, SphereBuilder additionally supplies precise content material together with pre-built and customizable pictures and movies. Cofano describes the service as “Canva on steroids.” Brokers may also use SphereBuilder to automate the method of posting on as many social media platforms as they need.

“Now not do they ever have to fret about what to publish,” Cofano stated. “We give it to them.”

Entry to the social media content material and automation instruments prices $49 monthly after a 30-day free trial.  Collabra is in talks with a number of giant brokerages to supply the SphereBuilder platform at an enterprise stage, Cofano stated.

The debut of SphereBuilder comes on the heels of a number of different product launches from Collabra, together with a advertising platform designed for Realtor associations and a number of itemizing providers and an analytics video software for brokers.

Collabra’s assertion on SphereBuilder moreover touts the software as a way of surviving “the altering market with digital advertising.” The remark alludes to the market shift that started final yr because of rising mortgage charges and the following falling demand for loans.

Chatting with Inman, Cofano in the end reiterated that “most brokers as we speak are at nighttime” about how a lot enterprise their on-line advertising efforts are producing, and Collabra is consequently attempting to “open up the black field and present them what’s occurring relative to what different native brokers of their market are doing.”

“That is designed for these brokers,” Cofano continued, “who spend time and imagine that social channels are an efficient technique to develop their enterprise.”

Electronic mail Jim Dalrymple II