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5 Hacks to Boosting Your Actual Property Enterprise’s Instagram Presence

Prepared to provide your actual property Instagram account a makeover?

You’re in the fitting place!

Whereas Fb remains to be the hottest social media platform for realtorsInstagram shouldn’t be missed. With 1.21 billion month-to-month energetic customersyou’re sitting on a possible gold mine – when you use the platform appropriately.

Instagram may also help you showcase your properties and repair in an enticing and artistic method whereas driving visitors to your web site, boosting your follower account and finally producing extra leads and gross sales.

…However what methods do you have to use to spice up your Instagram presence as an actual property enterprise proprietor?

Maintain studying! We’ve compiled 5 sensible suggestions for the true property business that’ll elevate your Instagram account.

1. Present Off Your Actual Property Listings

What sells actual property listings on Instagram?

Excessive-quality pictures and movies.

If it’s inside your finances, rent a photographer or videographer to seize your properties in all their glory. Get inventive with the angles and throw in some aerial views to seize consumers’ consideration with distinctive views.

Show Off Your Real Estate Listings

On a finances? Use your smartphone.

If the sunshine is sweet (keep in mind to activate the lights!), and also you shoot in 4k 6fps, you’ll produce high quality content material highlighting the house.

Add a Lightroom filter, and also you’re off to the races with participating content material that’ll cease scrollers of their tracks.

…There’s just one last step left so as to add some pizzazz to your listings.

Your caption.

Spotlight every property’s key options and embody a transparent call-to-action (like “DM us to schedule a gathering”) to kick your followers into gear and drive tangible motion out of your viewers.

2. You’re The Knowledgeable. Act Like It

What does that imply? Showcase your persona whereas educating your viewers.

Boring captions describing what number of bogs your itemizing has are a superb begin, however you are able to do higher.

Use that invaluable actual property house on Instagram (wink) to share your insider data. Assist your followers with suggestions and tips concerning the shopping for or promoting course of, and be the primary to leap in your Tales or Reels to speak about necessary market developments in your native space.

An account that does this properly is The Elmes Group. Together with new listings, this actual property enterprise establishes its experience with actionable recommendation about why low-interest charges are a wonderful time to purchase a luxurious property.

Show off your personality while educating your audience.

3. Create Intrigue With Your Instagram Posts

What’s the quickest strategy to seize consideration on Instagram?

Break the traditional sample.

It’s frequent to see actual property Instagram accounts posting an exterior shot of a home. Whereas consumers do wish to see what the itemizing seems to be like, they don’t simply wish to see the facade and entrance door.

To shake issues up, attempt one thing completely different.

• Showcase the neighbourhood: Take an image of the native farmer’s market or fashionable cafe. Discover these life-style moments that’ll make a purchaser wish to transfer there.

• Experiment with life-style photographs: Give your followers a style of what it’s wish to dwell within the house. Roast some marshmallows on the hearth, leap within the pool or host a cocktail party. Whereas this isn’t at all times potential, it’s value including to your content material concepts financial institution.

• Create an Instagram Reel: Reels are one of the best ways to realize publicity on Instagram. Create an unique digital walkthrough of the house or summarize your high three favourite options from a brand new itemizing.

• Tease your upcoming listings: Create a “coming quickly” put up to drive anticipation.

Tease your upcoming listings

4. Promote Your Enterprise Outcomes

Simply offered a property? Inform Instagram all about it.


It builds transparency and belief. While you share information along with your viewers, you’re doing two issues:

1. Constructing your repute: It exhibits you’re a dependable actual property agent with a reliable enterprise.

2. Creating highly effective social proof: It strengthens your relationship along with your viewers and improves the chance of somebody wanting to purchase or checklist with you.

Creating powerful social proof

One other highly effective actual property advertising tactic is posting your success tales.

Including testimonials to your Instagram content material calendar can construct belief and credibility with potential shoppers. Earlier than deciding on an actual property agent, individuals wish to know the particular person is dependable and might shut gross sales.

Sharing testimonials from completely satisfied shoppers exhibits your monitor file and talent to assist householders obtain their actual property targets.

5. Use Instagram Adverts to Develop Your Native Market

Lastly, throw some paid promoting into the combo to take your actual property Instagram technique to the subsequent stage.


Instagram, owned by Meta, has an unimaginable advert concentrating on system that permits you to drill down your viewers.

You possibly can goal particular:

• Demographics

• Pursuits

• Places

• Behaviours

• Languages

• Connections to pages

You possibly can even create lookalike competitor audiences to faucet into the audiences of different companies in your native space!

Working tailor-made Instagram advertisements is the right strategy to promote a list and get it in entrance of your dream clientele. And the perfect half?

You possibly can customise your advertisements to suit your finances and particular targets. Whether or not you wish to improve model consciousness or drive visitors to your web site, Instagram advertisements may also help you obtain your targets. So, don’t be afraid to provide them a attempt – you would possibly simply be shocked on the outcomes!

Plann Your Instagram Takeover As A Actual Property Agent

You’ve made it. You’ve received your actual property Instagram methods. Now what?

It’s time to Plann your actual property posts and create a constant posting schedule!

Join a 7-day free trial of Plann Professional right this momentand put all of your technique into motion. Use our visible content material calendar to batch-create your Instagram posts for the month.

Discover inspiration with done-for-you caption starters and hundreds of high-performing hashtags at your fingertips. Plus, you cal simply repurpose your Instagram content material to your different social media channels with a single click on, too.


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